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Wednesday, September 16, 2009 from 8:00 AM - 10:00 AM (CT)
In challenging economic times, it is essential to have a solid foundation to build your business upon. For Restaurants and Hotels, it is your brand. The brand is the one integral strand that weaves through all aspects of your business, from look and feel, to marketing, to customer interactions and service. A solid brand or the lack thereof can make or break your business. With the internet as a prevalent piece of the puzzle, your brand must also translate online.
This session will lead participants through the process of translating an idea for a restaurant business into a full-scale brand. The session will be useful to those starting a concept as well as those expanding into a multi-unit business. We will chart the process from idea creation and formation through design and roll out expansion. We will illustrate how a strong, well-executed brand gives a competitive edge.
We will demonstrate how your strategic business objectives can be applied to the brand through thoughtful design. We consider all points of contact consumers have with the brand’s identity and environment, and will discuss logo and identity, menu format, materials, layout, themes, architectural plans, interiors, tabletop design and signage.
Finally, we’ll take a look at you’re your brand interacts in an online environment. The public can evangelize your brand, or destroy it if you don’t have some simple steps in place to protect and interact online.
Your presenters are:
Gregory Houck, AIA Architect, Shea Inc
Greg is responsible for the branding and design of some of the Twin Cities hottest restaurant, retail, and commercial businesses. Recent work of his is represented by Barrio, Rue de France, Crave, Pairings, Solera, Foge de Chao, Hot Mamma, and many more.
Christopher Lower, Co-owner Sterling Cross Communications
Chris is a Social Media, PR, & Marketing expert focused on the Restaurant, Lodging, & Hospitality industries. Recent work of his is represented by such clients as Baja Sol Restaurant Group, moto-i, The Herkimer, Kitchen Window, Creative Corporate Catering, The Fish Guys Inc, and Hospitality Minnesota. His work on moto-i has been written up as a social media case study in the book "twitter Means Business."
A collaborative of forward-thinking, noncompeting hospitality providers
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